“The next practices of innovation must shift focus away from products and services – and onto experience environments . . . to co-create unique value for individual customers.”
The New Frontier of Experience Innovation,
by CK Prahalad and Venkatram Ramaswamy,
MIT Sloan Management Review, 2003.
by CK Prahalad and Venkatram Ramaswamy,
MIT Sloan Management Review, 2003.
Touchstone Evaluations, Inc. is a new generation human factors firm. It provides unique human factors services in the automotive, consumer product, and medical diagnostics sectors. It supports the evaluation, design, and innovation of products -- to help people, and to improve their interactions, and experiences.
We are focused forward -- on applying the “next practices” of innovation.
We Welcome Your Inquiries!
Contact Us
By Mail:
Touchstone Evaluations, Inc.
440 Burroughs
Detroit, MI 48202
By Email:
President@TouchstoneEvaluations.com
Contact Us
By Mail:
Touchstone Evaluations, Inc.
440 Burroughs
Detroit, MI 48202
By Email:
President@TouchstoneEvaluations.com