Focused Forward

The next practices of innovation must shift focus away from products and services – and onto experience environments . . . to co-create unique value for individual customers.”
The New Frontier of Experience Innovation,
by CK Prahalad and Venkatram Ramaswamy,
MIT Sloan Management Review, 2003.

Touchstone Evaluations, Inc. is a new generation human factors firm.             It provides unique human factors services in the automotive, consumer product, and medical diagnostics sectors. It supports the evaluation, design, and innovation of products -- to help people, and to improve their interactions, and experiences.

We are focused forward -- on applying the “next practices” of innovation.




We Welcome Your Inquiries!


Contact Us

By Mail:
Touchstone Evaluations, Inc.
440 Burroughs
Detroit, MI 48202

By Email:
President@TouchstoneEvaluations.com